COMPETITIVE INTELLIGENCE AND BUSINESS GROWTH

Abstract

Objective: The study pursuit the competitive intelligence and business growth MSME in the Nigerian entrepreneurship world. Thus, 18 states with high momentum of micro, small, medium, enterprise in merchandizing functions. The concept of thinking globally and delving locally could easily be venture by entrepreneur adopting tactical intelligence, market intelligence, counter intelligence and operational intelligence as a competitive edge in the entrepreneurship world. The application of competitive intelligence to fashioned business intelligence and sales intelligence has brighten strategic intelligence (long-term), tactical intelligence (medium-term) and operational intelligence (short-term). Competitive intelligence propels speed to yield rapid growth in return on asset (ROA), return on investment (ROI), return on equity (ROE) and return on capital expenditure (ROCE).

Theoretical Framework: The study analyzes with the Ansoff matrix as the strategic planning instrumentation tool that provides a framework to help executives, senior managers on business growth

Methodology: The investigation aimed to be philosophical elevation, descriptive and analytical research were used as systematic trend of methodological procedures. Hence, the parametric measurement method of Karl Pearson Product Moment Correlation was employed. 

Results and Conclusions: The findings fathoms that AI anchor Accounting Intelligence with Business Intelligence on decision making, strategic intelligence, tactical intelligence and operational intelligence merchandising function.

Research Implications: The study revealed that competitive intelligence is the heart of Strategic Intelligence, Tactical Intelligence and Operational Intelligence in the entrepreneurship world for facilitating MSMEs growth.

Contribution to Scholarship: Competitive Intelligence fine-tunes energizes business growth in the short-term and long-term

Originality/Value: The emergence of technology rebranding of competitive intelligence has innovation on marketing intelligence, financial intelligence, social intelligence, tactical intelligence, operational intelligence, strategic intelligence, champiopreneurship and Industry 6.0